Copywriters, make the world of advertising run. But, what do copywriters do ?
Snagajob, says that
Guess what? The words you are reading right now were written by a copywriter. And he made money doing it! He’s also very handsome, but that’s not relevant here. Copywriters are the handsome, good-smelling men and women who create fresh written content for advertising, marketing and descriptive texts.
Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website. Copywriters should know how to write for various mediums, such as print, web, radio and television. Copywriters work with editors to determine tone and brainstorm ideas, and may work with a designer or art director for advertising.
Copywriters might work for a company or work as a freelancer. They are hired based on their ability to create compelling text that draws readers in, conveys a certain message or entertains.
Kopywritercourse has this to say about copywriting
Copywriting is essentially moving words around to sell better.
Let’s say I work for a company that has a webpage which gets 1 out of 100 visitors to buy something.
If I was a copywriter, I would figure out how to make 5 out of 100 of those people buy. This means 5x more sales from the SAME webpage!
A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.
A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions.
Upwork has this to say
In many cases, a large part of a copywriter’s day might be dedicated to researching a business and its products, discovering benefits, and thinking about unique ways to present those benefits in writing. There are many different processes for finding inspiration as well. For instance, some writers keep a “swipe file” of their favorite ads written by other copywriters.
Here are a few projects a copywriter might handle:
Writing sales letters, brochures, emails, and other types of ads
Communicating with clients to develop marketing strategies
Creating landing pages, banner text, and other copy for websites
Researching brands, products, and industries to identify advantages
Crafting long-form ad copy to highlight product benefits
Studying other writers and marketers to gain additional insights
Additionally, a seasoned copywriter will have experience in marketing and collaborating with other creative professionals such as graphic artists, website designers, producers, and videographers. This helps copywriters to envision the layout of the final advertisement and decide how to gain maximum exposure — and impact — from their writing.
In India, a copywriter is in demand in all languages. Can you be one of those?
To know more join us for a webinar on copywriting here